Sunday, May 12, 2013
Henrik Fisker has wined and dined 25 of all Karma buyers
Henrik Fisker has wined and dined 25% of all Karma buyers Have you broken bread with the CEO of the company that made your car? Probably not. But, if youre one of the roughly 2,000 people who have purchased a Fisker Karma, then theres a decent chance that you actually have. A while back, we got to sit down with Henrik Fisker (sans food) for a lengthy interview we will be sharing later this week. But first, we wanted to highlight a few interesting things we learned, including how he sometimes takes a hands forks-on approach with his customers.
Henrik Fisker has wined and dined 25% of all Karma buyers
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Henrik Fisker has wined and dined 25% of all Karma buyers |
Instead of launching a big marketing campaign, Fisker told AutoblogGreen, the start-up automaker tries to think of "more innovative ways of doing marketing," including meals with buyers and potential customers:
What else can we do? Well, if you own a Mercedes, you cant go have dinner with Mr. Benz, because he isnt around any more. But you can have dinner with Henrik, maybe, at some special events were doing. Even with our current customers, because we see them as brand ambassadors. I have had dinner or breakfast with at least 500 of them, all over the world. Thats a quarter, thats quite a lot. Its great because they appreciate it and its unique and its something they couldnt do with any other car company and they become strong advocates for the brand and I get great feedback.Henrik Fisker has wined and dined 25% of all Karma buyers
